B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other truths concerning contemporary B2B advertising. We talk about how the acquiring journey is currently totally fragmented and the manner in which neighborhood building can assist marketing professionals take back contr… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other realities concerning modern-day B2B advertising. We discuss how the buying journey is now totally fragmented as well as the way that neighborhood structure can assist marketing experts take back control of the explorat… Read More